Competition in the marketplace -- for nearly any product or service -- is fierce in the modern world. For companies to have a chance at surviving in either a saturated or a struggling marketplace, it's important to have a solid plan in marketing and branding. Finding just the right niche can make or break a company brimming with potential.
Large companies, particularly those in ecommerce, are coming to terms with this reality, as far as the premium placed on customer service, in terms of reaching a virtual customer in a way that simulates a real life experience.
Regardless of how attached we are to our virtual world, customer want to feel humanized while making transactions.
When taking a look at large ecommerce-based companies, a common theme begins to take shape when noting their philosophies. Such ideas as creating and maintaining a sense of a personable brand with customers, ensuring that the customer does not have to jump through hoops to find answers or receive help, going above and the beyond the fundamentals in service, transmitting a sense of enthusiasm and caring and are always on the lookout for ways to innovate and integrate new philosophies, policies and actions to create a company in which customers will visit knowing they will receive the best in quality products and unparalleled service in a given market.
Many other companies are coming on board this exciting philosophy that breeds a sense of ownership of the company where customers are delighted to share their positive experience with friends and families, help to spread the word; all of this making ecommerce companies' jobs much simpler.
One company that has hit the ball and has knocked it out of the park on this front is Rackspace, a cloud company that offers hosting solutions, cloud solutions, managed hosting and much more. The company's branding philosophy and commitment to it directly affects its clients' customer base too so it?s key to ensure that everyone understands the commitment to fanatical support, which is a full-on commitment to 24/7 customer service.
The company, based in Austin, Texas, has its eyes open to the vast array of options to ecommerce companies and that it has to continually prove itself through quality hosting services to begin with, but just as importantly, it knows it has to stand behind its services and be available to meet customer's needs. With a large percentage of its client base being members of the Fortune 500 list, it?s clear to see their two-pronged approach in the Web hosting world is making great strides and achieving great success in satisfying its stellar client base.
With Rackspace's tagline, the massive company lays its philosophy on the line by stating that their Fanatical Support Promise has no excuses, no exceptions, as the company's customer service representatives provide customers with immediate support at any time of the day or night. The single most important drive of the Rackers (their employees), and Rackspace, is the sole commitment and ambition to ensure customer's absolute satisfaction.
With the primary goal of this company being to make sure everything runs smoothly, the reality is that sometimes things go wrong. It's what any give company does to correct a problem that matters most to customers, and this company is committed to attacking problems head on, securing a solution and assuring the customer that they will not need to worry about that particular problem ever again. The Rackers are responsive, accept responsibility, are resourceful, offer expertise and are transparent in their dealings with each and every customer with whom they have contact.
This model is ideal in the modern marketplace to help make a mark with excellence in marketing and branding. It takes time and commitment for any company to create such a model and build onto it, refining and working out the kinks, but they usually find that, as they go along, they continue to add to their strong customer base. Companies may do well to warm to the idea of enthusiastic customer support and going above and beyond to maintain a happy customer base. 
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