Nearly everyone has heard the phrase, ?The Money Is In The List?, at some time or another. If you are advertising products or information via a website, whether they are your own products or whether you are acting as an affiliate, the larger your list is ? the larger your profits are likely to grow. Nearly all successful online business people develop their list with an auto responder. As the name suggests, an auto responder is a piece of software that delivers pre-written messages, information, offers or promotions to email addresses supplied by visitors to your web site or splash pages.
The formula is effortless.
Setup a web page that provides something of massive value totally away for free. It may be a free report, a video tutorial, an audio interview, or a live webinar. Then, in return for your free information, the visitor will provide you their contact details.
And then the magic happens.
You can follow up with them automatically and offer extra value and even persuade them to buy from you! This is all accomplished using an auto responder, all automatically and efficiently for you. The notion being that by giving valued and useful information, you develop trust with your list and increase the chances of them purchasing from you.
Stats show that most visitors will not pay money for something off the internet on first contact. The generally accepted standard is that it takes something like 7 contacts before someone will make a purchasing decision. In other words, you may perhaps do all the hard work to get a visitor to your site, but if you don?t put into action some way to keep in touch with them and remind them of your product again and again over time, your initial effort may well have been in vain.
Nearly all auto responders allow you to run numerous campaigns, so you can have a separate campaign (and different lists) for different niches.
This is essential as it allows you to keep lists targeted on a particular niche. The only manual work necessary is in the initial setup phase of your campaigns but this is straightforward to do and most service providers have online instructions and help for the inexperienced. It is simple to setup and once the setup is completed, a lot of the hard work is removed when it come to interacting with prospects or following up on customers with after sales service. Providing informative emails rather than cold selling will go a way towards building trust and credibility with your list.
Always search for a service that provides you with unlimited Auto responders for a flat rate. This takes care of all future increase of your venture, and these days this level of service has become very affordable. Some providers keep increasing your subscription costs as the size of your list grows and you don?t want to go through the headache of transferring your list to a lower cost provider later down the line.
Having an auto responder service as part of your online enterprise is virtually non-negotiable. If your hosting company can provide you with easy access and help in setting up such a lead capturing system in order to make the most of your profit and save you money, then you most likely found the right place to host your business as well.
Source: http://www.1directory.net/internet-and-businesses-online/choosing-an-autoresponder-6544.html
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